If your impression was that design systems are just for designers, you wouldn’t be alone. Afterall, it’s a “design” system, right? Well, design systems mean much more than that. They comprise everything from what products you sell, your voice and tone, typography, colors, coding conventions, and more. They can affect every part of your business. A Design System is the single source of truth which groups all the elements that will allow teams to design, realize, and develop a product.Continue reading
Local SEO is the optimization process for the local results in search engines. It might seem trivial, but it could make a difference in people finding your website quickly!Continue reading
When is the last time you updated your business website? Did you have a giant rework or redesign? Did you launch a brand new site because you didn’t have one before? Or maybe you just finally added that one picture you’ve been meaning to take of your staff. It’s easy to get to a point with your website and forget about it. It’s there. It’s working. Why touch it again?
Fight the urge to think that way. Here’s why!Continue reading
Back in the day, it was easy to get great rankings on search engines. All it took was an evening of smashing as many keywords onto your page as possible with reckless abandon. Then wait. Nowadays, it’s not that simple.Continue reading
If you don’t have an SSL/TLS certificate, your site will show “Not secure”
If you have paid any attention at all to Internet industry news in the past year or so, you know that Google (and others) are pushing for the adoption of security certificates across the board for all websites. Technically, your website does not really NEED a security certificate unless you are doing online transactions or capturing sensitive data from your visitors. In those cases a secure site is not just recommended, it is required. However, there are a few things you might want to consider before you dismiss the idea of a secure certificate on your run-of-the-mill web presence.
Once again there are reports of the scam that went around some time ago where you are innocently (at least we presume you are) browsing the Internet when a pop-up window reports that your ISP HAS BLOCKED YOUR PC. It even gives a helpful, though completely bogus, error #268D3. If you call the number (PLEASE DON’T) you will be asked to provide credit card information so they can fix your PC. All of this is, of course, a scam to rob you of your money and your credit card information.
Another Episode in the Continuing Saga of Email Woes and Worries
If you have not had email problems in the past few months, consider yourself one of the lucky ones (plays Fortunate Son by CCR). In their ongoing attempts at stemming the onslaught of spammy and spoofed email, the large service providers (AKA #BigEmail) have instituted a variety of measures to check where email is coming from and verify its validity. These measures include coordinated sets of text records with the sexy and thrilling names of SPF, DMARC, and DKIM. Space is too limited here to go into an in-depth explanation of what they are and how they work (besides the fact that I probably don’t understand it as well as I’d like to think), so Google it if you’re interested.
Google has started a pilot program that involves sending electronic beacons to businesses with physical (aka, “brick and mortar”) locations to make their venues more visible to customers with mobile devices.
What’s a Beacon you ask?
Beacons are small electronic transmitters that send one-way signals that are read by customers’ phones. This location information can be used to access a broad range of services on mobile devices.
Don Harris: CUSTOMER SUPPORT
What is your role at Powerserve? I am Powerserve’s Customer Support Jedi. I take care of most of our customer support issues, software training, domain management, and email administration, as well as managing our SSL Certificates and doing updates to customer websites. I also do a bit of graphic design and layout, although our newer designers are all better than I am at it. If I was the only designer all of our stuff would probably look like it was designed in the ’90s.
Leads are a great way to increase your business as most of the time it’s free and is not time consuming. What are leads? Leads are in a way like hyperlinks. By clicking on a lead it will lead you to your business website or whatever you may have chosen it to lead to.
“Understand the difference in lead values. Some leads aren’t going to work with your campaign at the time you’re working on it. Which target audience are you after? Don’t market to anyone else. You can achieve success if you pick the right leads.” via