An SSL/TLS certificate is needed to not show “Not secure”
If you have paid any attention at all to Internet industry news in the past year or so, you know that Google (and others) are pushing for the adoption of security certificates across the board for all websites. Technically, your website does not really NEED a security certificate unless you are doing online transactions or capturing sensitive data from your visitors. In those cases a secure site is not just recommended, it is required. However, there are a few things you might want to consider before you dismiss the idea of a secure certificate on your run-of-the-mill web presence.
Another Episode in the Continuing Saga of Email Woes and Worries
If you have not had email problems in the past few months, consider yourself one of the lucky ones (plays Fortunate Son by CCR). In their ongoing attempts at stemming the onslaught of spammy and spoofed email, the large service providers (AKA #BigEmail) have instituted a variety of measures to check where email is coming from and verify its validity. These measures include coordinated sets of text records with the sexy and thrilling names of SPF, DMARC, and DKIM. Space is too limited here to go into an in-depth explanation of what they are and how they work (besides the fact that I probably don’t understand it as well as I’d like to think), so Google it if you’re interested.
Google has started a pilot program that involves sending electronic beacons to businesses with physical (aka, “brick and mortar”) locations to make their venues more visible to customers with mobile devices.
What’s a Beacon you ask?
Beacons are small electronic transmitters that send one-way signals that are read by customers’ phones. This location information can be used to access a broad range of services on mobile devices.
Don Harris: CUSTOMER SUPPORT
What is your role at Powerserve? I am Powerserve’s Customer Support Jedi. I take care of most of our customer support issues, software training, domain management, and email administration, as well as managing our SSL Certificates and doing updates to customer websites. I also do a bit of graphic design and layout, although our newer designers are all better than I am at it. If I was the only designer all of our stuff would probably look like it was designed in the ’90s.
Leads are a great way to increase your business as most of the time it’s free and is not time consuming. What are leads? Leads are in a way like hyperlinks. By clicking on a lead it will lead you to your business website or whatever you may have chosen it to lead to.
“Understand the difference in lead values. Some leads aren’t going to work with your campaign at the time you’re working on it. Which target audience are you after? Don’t market to anyone else. You can achieve success if you pick the right leads.” via
Bounce rates. Ever heard of them? Defined, bounce rate is the percentage of visitors to a particularly website who navigate away from the site after viewing only one page.
Chelsea Eubank: GRAPHIC/WEB DESIGNER
What is your role at Powerserve? Nicknamed the “Swiss Army Knife,” I do a variety of things. I design and build websites, create print materials for clients, and handle most of our social media activity. I’m also the go-to girl for all kinds of odd jobs that need to be completed.
Check Your Ego At The Door
A creative brainstorming session is no place for a big ego. No one feels comfortable sharing ideas if they fear every single one will get squashed. Also, pride can be a blinding light, a hindrance to possible great ideas.
Augusta, GA. Established in 1736, and home of the annual Masters Golf Tournament. It’s certainly our claim to fame, but there’s also a great deal of other cool and interesting things to do in Augusta. If you’ve been here all of your life, or a couple of years, maybe you’ve visited a handful of these. If not, adventure on, friend!
David Fondren: WEB / MOBILE APP DEVELOPER
What is your favorite cereal? Cinnamon Toast Crunch, hands down.
How did you end up in Augusta, GA? Graduated from UGA, moved here for the job at Powerserve.
If you can have any animal for a pet, what would it be? Flying squirrel.
Happy Wednesday, friends! Enjoy some fun links from around the web. How is everyone feeling about the Day-After-Super-Tuesday?
All about the postage stamps.
Drab up your desktop with these wallpapers!
8 Cool Instagram Accounts
What chefs pack for their kids’ school lunches.