Author Archives: admin

Creative Ways To Generate Leads

Creative Ways To Generate Leads | Powerserve

Leads are a great way to increase your business as most of the time it’s free and is not time consuming. What are leads? Leads are in a way like hyperlinks. By clicking on a lead it will lead you to your business website or whatever you may have chosen it to lead to.

“Understand the difference in lead values. Some leads aren’t going to work with your campaign at the time you’re working on it. Which target audience are you after? Don’t market to anyone else. You can achieve success if you pick the right leads.” via

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Things To Do Around Augusta (Not Including The Masters)

Things To Do Around Augusta (Not Including The Masters)

Augusta, GA. Established in 1736, and home of the annual Masters Golf Tournament. It’s certainly our claim to fame, but there’s also a great deal of other cool and interesting things to do in Augusta. If you’ve been here all of your life, or a couple of years, maybe you’ve visited a handful of these. If not, adventure on, friend!

Local History

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How To Fight Stress As A Designer

How To Fight Stress As A Designer | Powerserve

The good news is that as a creative person, you’re already accustomed to finding innovative solutions to problems — and if you treat stress as a problem, there is likely a way to beat it that is personal and specific to you. Everyone is different, and triggers of stress are different for each person. It’s helpful to know yourself well enough to combat stressors. I’m a designer, so these are my particular thoughts. Maybe you can relate.

Organize Your Area

If you’re stressed, that probably means you’re busy, and if you’re busy, you probably haven’t had time to clean your workspace recently. It happens to the best of us. A messy or cluttered desk can really make ‘worse’ a feeling of being overwhelmed, so take a ten-minute break to clean up yours space.

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Get The Most Out Of Social Media

Get The Most Out Of Social Media | Powerserve

Social media has become like another person sitting at the dinner table. It’s everywhere, and if you aren’t on a platform, people look at you funny. Would you disagree? It’s fascinating. Maybe you’ve underestimated social media, maybe you’re active daily. I’ve been thinking about the great possibilities social media can bring, so I encourage you to get the most out of it that you can.

Some of these might be obvious, and that’s fine, let them refresh your social media perspective. If these are new challenges, maybe give them a second look.

Content Matters. Greatly. Be sure your content is relevant to you, but also engaging and interactive. Social media is a great vehicle for sharing content you’ve already written. It helps gain exposure, which is often the desired goal. It also has the power to keep content alive even after it isn’t the newest on the block. Write quality, share quality.

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Does My Website Need A Blog?

Does My Website Need A Blog? | Powerserve

Every brand that has customers needs a social media connection. A website is usually a given, and social media activity can be helpful, but a blog is a diamond in the rough. A blog is a simple and easy tactic to show that you are serious about your brand, your company, or your product. Don’t have one? Aren’t convinced? Here are my thoughts…

Blogs play a vital role in helping your customers feel a personal connection with your company. This might not seem like a big deal, but it could be. With blogging, you can exchange views with your readers and engage in different discussions with them.

A blog, properly written and attended to, with the help of a web developer, can also help raise your company’s level of expertise. Regularly posting articles about topics relevant to your industry will show a passion and true interest in the subject. It can also help alleviate worry or help address a problem, showing integrity to your readers.

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Slack: Pros and Cons

Slack: Pros and Cons | Powerserve

Have you jumped on the Slack train yet? We’ve been using it for a couple months now, and it’s pretty sweet. Free to use for as long as you want and with an unlimited number of people? With many other cool features? I’m bummed we haven’t been using Slack longer than we have. But, if you’re out of the loop, or skeptical of its benefits, fear not.

PROS: Excellent private backchannel. Nicely designed interface. Great for communication. Variety of tools within the channels to use. Free subscriptions for those not ready to pay. Cuts down on email clutter. Easy to organize employees by teams (channels). Public and private channels. Per-room notification settings (meaning: those more chatty channels you can mute). Fast file sharing.

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Blog Highlight Reel Of 2015

Powerserve Blog Highlight Reel

2015 was a fantastic year for Powerserve. We gained a couple great new employees, and grew our specialties within the company. Many of our own rose to the challenge of a new role or client, while others honed their skills to benefit their particular team. Among gaining awesome new clients and great work, here are a compilation of our best/favorite blog posts from the year:

Make Your Website Stand Apart

“If no one can locate you by an internet search, it doesn’t truly matter how awesome your website looks, or how it functions. It’s important to keep your website content relevant and easily recognizable for search engines.”

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