From simple type treatments to iconic graphic emblems, Powerserve has what it takes to create a timeless logo that visually represents your company to your clients. Continue reading
Everyday we are engaging in conversations with clients regarding their website’s usability on mobile devices. This should come as no surprise, as recent data shows that mobile website traffic has increased 192.5% since 2010 and mobile internet usage is projected to overtake desktop internet usage by 2014. Continue reading
In the digital era it’s easier than ever to track your advertising and marketing return on investment. Here are a few ways you can link your customers to specific marketing and advertising campaigns. Continue reading
When it comes to re-branding your company it’s important to consider how to communicate the overall brand strategy to your customers. Consider these helpful tips to make sure your new brand doesn’t confuse your customers. Continue reading
Choosing a domain name is a critical step in establishing your web presence. Knowing what to look for when buying domain names will help you choose the right domain(s) for your business or organization. Remember these helpful hints when purchasing your domain.
When we are asked to design a logo for a new business or update an existing business’s logo, customers often want to see numerous logo choices. The truth is, designing an excessive number of logos results in a lesser quality product. Think of it this way: you could buy six pairs of really cheap pants that don’t make it more than a few times through the wash or you could spend a little more on one really nice pair of pants that lasts for years. When it comes to logo design it needs to last. Continue reading
How consumers view your brand is vital to your company’s success. Is your company sending a concise message? Many of our clients find their brands running in multiple directions when they could be more valuable if presented as a single, unified brand. On the other hand, others might offer more value when their unique services are allowed to stand alone. Continue reading
Even though it is impossible to predict whether or not Google’s +1 button will have a positive impact on SEO and search results, Google has dropped a few hints over the past few weeks. Have you noticed Google has placed special emphasis on content that’s being “Tweeted” on Twitter and “Liked” on Facebook? It doesn’t take a psychic to tell whether or not Google’s +1 button will have a major effect on SEO in the near future.
If you are still getting used to the features in Google+, you are certainly not alone. Everyone is in the same boat. Here are a few basic features to consider when using Google+:
There are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect.