Every brand that has customers needs a social media connection. A website is usually a given, and social media activity can be helpful, but a blog is a diamond in the rough. A blog is a simple and easy tactic to show that you are serious about your brand, your company, or your product. Don’t have one? Aren’t convinced? Here are my thoughts…
Blogs play a vital role in helping your customers feel a personal connection with your company. This might not seem like a big deal, but it could be. With blogging, you can exchange views with your readers and engage in different discussions with them.
A blog, properly written and attended to, with the help of a web developer, can also help raise your company’s level of expertise. Regularly posting articles about topics relevant to your industry will show a passion and true interest in the subject. It can also help alleviate worry or help address a problem, showing integrity to your readers.
2015 was a fantastic year for Powerserve. We gained a couple great new employees, and grew our specialties within the company. Many of our own rose to the challenge of a new role or client, while others honed their skills to benefit their particular team. Among gaining awesome new clients and great work, here are a compilation of our best/favorite blog posts from the year:
“If no one can locate you by an internet search, it doesn’t truly matter how awesome your website looks, or how it functions. It’s important to keep your website content relevant and easily recognizable for search engines.”
Isn’t it amazing that no matter how good a design looks, if there’s a couple typos or bad grammar, it falls down a couple notches? Great copy can help a design shine. Good writing and editing refines a project. It’s often underestimated… until it’s poorly done. Here are my thoughts on making your writing process better:
Need a new place for high quality stock photos? Sometimes Shutterstock doesn’t cut it. I’ve done a little exploring. Some of these are websites I’ve known about for awhile, others are new to me. Hope these are helpful to you!
Blogging is a great way to draw new customers to your business website. The trick is keeping your blog active. If someone goes to your blog and the last entry was a year and a half ago, that marketing strategy has backfired. A great business blog doesn’t necessarily always sell. But, it does show customers why they should do business with you and not your competitors. It shows your personality, your passions, your knowledge and your skill set.
2014 was a great year for us here at Powerserve. There were many challenges, but there were also countless bursts of creativity and brilliance that came from our office. We met more people, found good relationships with new clients (and old), and added a couple great people to our team. I, Chelsea, have loved all the writing I’ve done for the Powerserve blog, and can’t wait to continue into 2015. Hope you’ve enjoyed reading! Here are a couple of my favorites….
Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All these elements work together to drive your target audience to your posts.
Blogs are a unique way for your readers, users, or clients to keep up with what’s happening with you and your company. It can be more conversational than your website, and can interact with readers in an enjoyable way.
Since starting and keeping up with our own blog, we’ve discovered a handful of elements that would benefit any post:
Let’s face it. There are lots of ways to generate site visitors and increase your footprint on the web: blogging, PPC (Pay Per Click), and organic SEO techniques are just a few that are often referenced. However, one of the least discussed methods is how to leverage email to generate site traffic and new visitors. Continue reading →