Oftentimes your website design might be spot on, but Google still has trouble finding, indexing, and ranking it. When you perform a Google search, Google’s programs check their index to determine the most relevant search results to be given to you. They do this by crawling and indexing, and I’ve included definitions for these terms below.
Customer feedback can be one of your greatest resources when it comes to not only your website, but your business in general. Asking your customers questions helps you gather ideas, suggestions, and accountability about how you’re doing. I’ve been thinking of all the questions we ask clients when they come in for design meetings, and here are the questions that I think are important to ask:
You aren’t alone. And we’ve got a better solution for you.
Do I actually need a website for my small business? Would it actually help me in the long run? Can it truly bring in more revenue or help me network myself?
Ever asked yourself these questions? You are certainly not alone. And in my opinion, I think the answer to all these questions is ‘Yes.’ Websites are sources of information, providing helpful tools and resources for users. A website can help expand your business, enlightening the world about who you are and what you offer. A website is your 24/7 businessman, and when designed and built well, can bring you great success (in my opinion).
Everyone is different. Some work better when under pressure, others get stressed out easily and love spacious deadlines. I, Chelsea, work wonderfully if I have a proper amount of time to work on a large project, but not well if the first time I’m hearing about it is at 8am and it’s due by 10am. I don’t work terribly well under that kind of pressure. It flusters me, and I’m bound to make far more mistakes and be stressed out the entire time. I need plenty of time to brainstorm, time to create and then re-create.
Technology now makes it easy to access your information anywhere you go on a multitude of devices. Everything is synced up and at your fingertips in a way that is both convenient and dangerous. This makes it far easier for a cyber-thief to access your information, but there are ways to make yourself safe, even as you enjoy the benefits of this latest technology.
If you are any kind of creative mind, you know about creative blocks. It’s like writer’s block, only in my (Chelsea’s) opinion, it can seem a little more frustrating. Here are some methods for breaking through the madness of a creative block.
Local businesses have long doubted the possibility, if not the potential, of ranking favorably for geo-modified keyword phrases in the organic search results on Google. While websites that are well optimized for conversions can turn these high-cost clicks into profit, it is often difficult for small businesses to stomach the costs of redesign and analytics that it takes to mold such sites. All things considered, it can be a trying, expensive endeavor for a small business to gain traction in the paid or traditional organic search results.
Taylor Swift. You may not be a huge fan, but you have to admit she’s a rockstar when it comes to social media.
Taylor understands that it’s awesome to her fans to respond to them — via comments on Instagram, or replies on Twitter. She continually affirms all those who interact with her — a girl dealing with mean girls, someone struggling with acceptance. She promotes a positive message and reflects a genuine care for her fans, and let me tell you, her fans can tell. Her Twitter is full of personal shout-outs, internet-ready jokes, and sweet replies to fans, which makes sense because her music are filled with similar things! This kind of continuity inspires devotion and relatability.
Advertising is simply selling your brand to the consumers. Big or small, every business requires marketing in order to gain clients and customers which is the key towards business success. As you advertise more, people will also learn about your business, which is then translated into revenue. These promotional strategies include flyers, billboards, TV commercials, internet pop-up ads, stickers, and decals.
A productive week depends greatly on what you focus on every working day and how much time you give to activities that take up your time (i.e. busy work). Working harder does not necessarily mean you are being productive. There will always be a better way to complete that task. So we encourage ourselves, and you, to find it, work smarter and get more done in your working week. These are what I’ve brainstormed: