Local businesses have long doubted the possibility, if not the potential, of ranking favorably for geo-modified keyword phrases in the organic search results on Google. While websites that are well optimized for conversions can turn these high-cost clicks into profit, it is often difficult for small businesses to stomach the costs of redesign and analytics that it takes to mold such sites. All things considered, it can be a trying, expensive endeavor for a small business to gain traction in the paid or traditional organic search results.
Taylor Swift. You may not be a huge fan, but you have to admit she’s a rockstar when it comes to social media.
Taylor understands that it’s awesome to her fans to respond to them — via comments on Instagram, or replies on Twitter. She continually affirms all those who interact with her — a girl dealing with mean girls, someone struggling with acceptance. She promotes a positive message and reflects a genuine care for her fans, and let me tell you, her fans can tell. Her Twitter is full of personal shout-outs, internet-ready jokes, and sweet replies to fans, which makes sense because her music are filled with similar things! This kind of continuity inspires devotion and relatability.
Advertising is simply selling your brand to the consumers. Big or small, every business requires marketing in order to gain clients and customers which is the key towards business success. As you advertise more, people will also learn about your business, which is then translated into revenue. These promotional strategies include flyers, billboards, TV commercials, internet pop-up ads, stickers, and decals.
A productive week depends greatly on what you focus on every working day and how much time you give to activities that take up your time (i.e. busy work). Working harder does not necessarily mean you are being productive. There will always be a better way to complete that task. So we encourage ourselves, and you, to find it, work smarter and get more done in your working week. These are what I’ve brainstormed:
Today a great man passed away. A legend, one the world will always be inspired by. Truett Cathy observed many leadership qualities and habits that we would all do well to acknowledge. “I had a low image of myself because I was brought up in the deep Depression,” Cathy said in a 2008 interview with The Atlanta Journal-Constitution. “I struggled to get through high school. I didn’t get to go to college. But it made me realize you can do anything if you want to bad enough.” (via)
Does your company need some extra assistance in getting organized, connected, and visible? Here’s an idea that you may not be taking full advantage of: mobile apps.
Newbie coming through!
Hi! Chelsea here, the newest member to the Powerserve team. Having just graduated from college and leaving a 2-year part-time graphic design job, I was excited to start a full-time career in the industry.
Let’s face it. There are lots of ways to generate site visitors and increase your footprint on the web: blogging, PPC (Pay Per Click), and organic SEO techniques are just a few that are often referenced. However, one of the least discussed methods is how to leverage email to generate site traffic and new visitors.Continue Reading »
From simple type treatments to iconic graphic emblems, Powerserve has what it takes to create a timeless logo that visually represents your company to your clients.Continue Reading »
The marketing landscape has changed with the introduction of Social Media. Now businesses have a powerful and easy to use tool that allows them to share a piece of content all over the world in seconds. If you are not using it for business reasons you’re already behind. Here is how Social Media can fits into your overall marketing strategy.Continue Reading »
Last year, in my post called “Spam, Scams, and Flim-Flams“, I reported on a company that uses a deceptive form of advertising, apparently because they are unable to get customers otherwise. Domain Registry of America (aka Domain Registry of Canada), has a Federal Trade Commission (FTC) injunction against them for their deceptive practices (filed in 2003… but they are STILL doing it). You can read the details here.Continue Reading »