Category Archives: Business Strategy

All About Google Places

Powerserves Google Places

Local businesses have long doubted the possibility, if not the potential, of ranking favorably for geo-modified keyword phrases in the organic search results on Google. While websites that are well optimized for conversions can turn these high-cost clicks into profit, it is often difficult for small businesses to stomach the costs of redesign and analytics that it takes to mold such sites. All things considered, it can be a trying, expensive endeavor for a small business to gain traction in the paid or traditional organic search results.

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How Taylor Swift Does Social Media Right

Taylor Swift. You may not be a huge fan, but you have to admit she’s a rockstar when it comes to social media.

Taylor understands that it’s awesome to her fans to respond to them — via comments on Instagram, or replies on Twitter. She continually affirms all those who interact with her — a girl dealing with mean girls, someone struggling with acceptance. She promotes a positive message and reflects a genuine care for her fans, and let me tell you, her fans can tell. Her Twitter is full of personal shout-outs, internet-ready jokes, and sweet replies to fans, which makes sense because her music are filled with similar things! This kind of continuity inspires devotion and relatability.

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Why Stickers and Decals Still Work in the Digital Age

Why Stickers and Decals Still Work in the Digital Age

Advertising is simply selling your brand to the consumers. Big or small, every business requires marketing in order to gain clients and customers which is the key towards business success. As you advertise more, people will also learn about your business, which is then translated into revenue. These promotional strategies include flyers, billboards, TV commercials, internet pop-up ads, stickers, and decals.

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Ways to Have A Productive Week

Ways to Have A Productive Week

A productive week depends greatly on what you focus on every working day and how much time you give to activities that take up your time (i.e. busy work). Working harder does not necessarily mean you are being productive. There will always be a better way to complete that task. So we encourage ourselves, and you, to find it, work smarter and get more done in your working week.  These are what I’ve brainstormed:

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Leadership Lessons from Truett Cathy

Leadership Lessons From Truett Cathy

Today a great man passed away. A legend, one the world will always be inspired by. Truett Cathy observed many leadership qualities and habits that we would all do well to acknowledge. “I had a low image of myself because I was brought up in the deep Depression,” Cathy said in a 2008 interview with The Atlanta Journal-Constitution. “I struggled to get through high school. I didn’t get to go to college. But it made me realize you can do anything if you want to bad enough.” (via)

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Scam Alert

Last year, in my post called “Spam, Scams, and Flim-Flams“, I reported on a company that uses a deceptive form of advertising, apparently because they are unable to get customers otherwise. Domain Registry of America (aka Domain Registry of Canada), has a Federal Trade Commission (FTC) injunction against them for their deceptive practices (filed in 2003… but they are STILL doing it). You can read the details here.Continue Reading »