Do you write your own website copy? Did you originally have a copywriter? There are numerous ways to get content on your website, but is it the best it can be? These are warning signs you might to update or change your website copy:
Have you heard about this yet? Google’s Business View? We stumbled upon it a couple months ago, and were intrigued.
“In short Google Maps Business View populates nearly every search destination and it is undeniable that it enriches the content displayed when the results are shown.” via
Isn’t it amazing that no matter how good a design looks, if there’s a couple typos or bad grammar, it falls down a couple notches? Great copy can help a design shine. Good writing and editing refines a project. It’s often underestimated… until it’s poorly done. Here are my thoughts on making your writing process better:
So you’re full of information and have a fantastic story for your audience?
But… your desire to enlighten those around you is useless unless you clearly explain the information you’d like to share. The problem is not your amount of knowledge; it’s how you distribute it. Here are a couple ways to simplify your content:
“Users decide quickly if they trust an interface based on its appearance.” Jason Teague
This is why we work hard, through research and creative thinking, to make your website the best it can be for your audience.
“Yes, I want these goods and services!” That short phrase is music to every website owner’s ears. Regardless of the business type, from private school, to large manufacturing company to counselor, your website copy should serve the needs and desires of your site’s visitors.
Industry leaders know that content marketing and social media campaigns are crucial to success on the Internet. However, given that content marketing is a qualitative, rather than quantitative concept, how can you measure the success of something that, at first glance, can’t be measured?
That’s where this article comes in. Let’s take a closer look at the intricacies of deploying your content marketing and social media campaign, including how you can measure its contribution to your company’s bottom line.
Launch Your Content Marketing and Social Media Campaign
One of the most crucial aspects of launching your content marketing and social media campaign is to ensure that you don’t lose interest in the progress you’re making, particularly in the earlier months when you might not be seeing the results you’ve been expecting. Remember, content and social media marketing is a qualitative concept, not a quantitative one – you won’t be able to immediately measure ROI within the first months of use. Therefore, be sure to continue with your content marketing efforts even when you feel as though your readers aren’t paying attention to what you have to say. Believe us, they are!
Monitor Your Chatter
While you should have a dedicated team to monitor your content and social media marketing efforts, there’s no denying that you can’t monitor your efforts 24/7. That’s why it’s important to invest in resources that allow you to automate some of the process, including tools that monitor activity, engage with your readers and aggregate content. This will allow your social media team to keep on top of your progress without feeling overwhelmed by all there is to do.
Keep It Fresh
Ensure that your content marketing and social media campaigns remain fresh and relevant to your readers. Stale and uninteresting platforms will cost you valuable customers.
Measure Your Success
Finally, be sure to measure your success in terms that make sense to content marketing and social media. For example, rather than focusing on dollars, focus on client satisfaction and brand loyalty, and how your campaigns have contributed to these vital components of running a successful business.
Once your company has determined the most successful content marketing and social media campaign, you’ll need to put those great ideas into real-time action. As the old saying goes, it’s easier said than done. How can you transition your content marketing ideas to the Web? What platforms should you be using to increase your social media campaign’s ROI?
This article will explore the specific steps involved in developing your most successful content marketing and social media campaign:
Identify Your Best Platforms
In the world of social media, there are literally hundreds of platforms you can use for your content marketing campaign. With so many Web 2.0 sites jostling for your time and attention, how can you know which one is the right one for your company?
First, you’ll need to identify if your company wants to engage in content marketing on specific niche social media sites, or on general sites. Additionally, you’ll need to eliminate the Web 2.0 sites that won’t allow you to maximize your social media campaign. For example, LinkedIn Marketing is a great platform for individuals looking to connect in their respective industry, but it might not be a great tool for companies looking to market content to the average customer. No matter which social media platforms you identify and use, be sure that your company has a Facebook account, a Twitter profile and a blog, as these are the most popular – and consumer-trusted – social media platforms online today.
Develop Your Best Team Possible
Once you’ve identified which social media platforms you’ll be using for your content marketing, you’ll need to find talented professionals who can help your campaign come to life. Your readers want to feel as though they’re communicating with real representatives of your company – and that’s where your team comes into play. A dedicated content marketing team can post regular updates, respond to reader comments and garner the kind of client feedback that can help your company improve its products and services.
As a leader in your industry, you understand that content marketing offers loyal clients relevant information that pertains to your specific industry. When it comes to delivering that content, nothing disseminates more efficiently than social media platforms.
When providing your clientele base with highly valuable information, how do you ensure that your content marketing efforts match your business goals and objectives, all while forming genuine connections with your targeted audience?
The key to successful content marketing is to define your company’s goals and objectives before building your social media strategy.
Not sure what we mean here? Don’t worry – this article will examine why defining your company’s goals and objectives is key to successful content marketing.
What are your company’s needs?
Before you start using social media platforms to pass on highly relevant content, it’s important to understand your company’s overall objectives and missions. For example, if you’re a Fortune 500 company that offers investment advice, what are your main goals? Do you want to expand your clientele base? Do you want to attract more high-value clients? Do you want to increase brand awareness?
Understanding your own needs before focusing on that of your readers will help you not only use the right marketing platforms for your business, it will also help you develop the kind of genuine content your readers will be thrilled to get their hands on.
Look at your current online presence.
Content marketing and online marketing go hand-in-hand; therefore, to deliver the kind of content your readers expect, you need to assess your own online marketing efforts. To accomplish this, you must look at this from three different angles:
• Look at your current online marketing efforts;
• Review your current social media uses;
• Research how you’re using your company’s website.
With this online research, you’ll begin to understand what kind of information your readers are looking for – and if your company can deliver. Additionally, it will give you a better idea of where your content marketing needs to go to be considered successful.
By defining your own content marketing goals and objectives, you can provide the kind of highly engaging and relevant information that will transform readers into loyal clients.
There are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect.