If your impression was that design systems are just for designers, you wouldn’t be alone. Afterall, it’s a “design” system, right? Well, design systems mean much more than that. They comprise everything from what products you sell, your voice and tone, typography, colors, coding conventions, and more. They can affect every part of your business. A Design System is the single source of truth which groups all the elements that will allow teams to design, realize, and develop a product.Continue reading
Check Your Ego At The Door
A creative brainstorming session is no place for a big ego. No one feels comfortable sharing ideas if they fear every single one will get squashed. Also, pride can be a blinding light, a hindrance to possible great ideas.
Who doesn’t get happy over free stuff?? If you’re a designer, I’m sure you already have your favorite spots to go for icons, vectors, inspiration, mockups, etc. But, here are some cool ones I’ve found recently.
If you are any kind of creative mind, you know about creative blocks. It’s like writer’s block, only in my (Chelsea’s) opinion, it can seem a little more frustrating. Here are some methods for breaking through the madness of a creative block.
Design trends are constantly changing. And I personally think that great designers by no means ignore the trends.. but maybe they aren’t always swept up by them. They study and understand them in order to better their own work, but do not ignore their own specific style for the sake of a trend. On the other hand, some designers focus more on new trends than others.
Strong brands across industries have many factors in common. Many of these are what help us recognize strong brands and also provide marketers with a blueprint for where to focus when building a strong brand. These qualities include:
From simple type treatments to iconic graphic emblems, Powerserve has what it takes to create a timeless logo that visually represents your company to your clients. Continue reading
When it comes to re-branding your company it’s important to consider how to communicate the overall brand strategy to your customers. Consider these helpful tips to make sure your new brand doesn’t confuse your customers. Continue reading
When we are asked to design a logo for a new business or update an existing business’s logo, customers often want to see numerous logo choices. The truth is, designing an excessive number of logos results in a lesser quality product. Think of it this way: you could buy six pairs of really cheap pants that don’t make it more than a few times through the wash or you could spend a little more on one really nice pair of pants that lasts for years. When it comes to logo design it needs to last. Continue reading
How consumers view your brand is vital to your company’s success. Is your company sending a concise message? Many of our clients find their brands running in multiple directions when they could be more valuable if presented as a single, unified brand. On the other hand, others might offer more value when their unique services are allowed to stand alone. Continue reading
After a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site. The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele. Your website can be a great place to start when looking at refreshing your image.