If you don’t have an SSL/TLS certificate, your site will show “Not secure”
If you have paid any attention at all to Internet industry news in the past year or so, you know that Google (and others) are pushing for the adoption of security certificates across the board for all websites. Technically, your website does not really NEED a security certificate unless you are doing online transactions or capturing sensitive data from your visitors. In those cases a secure site is not just recommended, it is required. However, there are a few things you might want to consider before you dismiss the idea of a secure certificate on your run-of-the-mill web presence.
When you hear the word ‘content optimization,’ does your mind usually think about keywords? Mine does also. But I’ve recently discovered in my work that there are a couple of factors that can help strengthen the optimization level. Let me know what you think:
Basic search engine optimization is foundational, as well as essential, to your website’s success. SEO helps position your website for your specific goals and end users. The purpose of website optimization is to create a seamless and quality user experience, and to communicate to search engines so they can recommend your website for relevant searches.
Most of the time when a client comes to us saying they want to redesign their website, we quickly start thinking about how to maintain their current SEO stats, especially if those stats are high. Also, whenever there’s a chance for a redesign it can be an opportunity to increase that SEO. Below are my thoughts…
Many of you who may read this already know what SEO is. But to those who don’t, to put it plainly it’s one of the main marketing strategies that can help you build a successful Internet business. It’s the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. Below are a couple ways to even better optimize websites to rank high in top search engines. Happy reading!
Having a fast website is more important than you think. The average smartphone user will leave a website if it does not load within 3 seconds; Google now considers page speed a major consideration for search engine rankings; 75% of internet users agreed that they would not return to a website if it did not load within 4 seconds. Interesting, right?
When it comes to Search Engine Optimization (SEO), there is a lot to learn and understand. Unfortunately, many people are too busy running their business to learn all of the latest SEO practices and facts. Here a couple misunderstandings people have about SEO….
“Yes, I want these goods and services!” That short phrase is music to every website owner’s ears. Regardless of the business type, from private school, to large manufacturing company to counselor, your website copy should serve the needs and desires of your site’s visitors.
Choosing a domain name is a critical step in establishing your web presence. Knowing what to look for when buying domain names will help you choose the right domain(s) for your business or organization. Remember these helpful hints when purchasing your domain.