Choosing a domain name is a critical step in establishing your web presence. Knowing what to look for when buying domain names will help you choose the right domain(s) for your business or organization. Remember these helpful hints when purchasing your domain.
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Businesses know SEO is important, but don’t know blogging is one of the best ways to improve SEO.Tweet
It may sound odd, but I like to open my blogging and social media discussions with an SEO question.
I’ll ask “Who thinks Blogging is important?” and typically see a few hands raised. I then ask “Who thinks SEO is important?” and usually all hands go up.
Businesses know SEO is important, but don’t yet know blogging is one of the best ways to improve SEO performance.
Keep reading to learn more about why blogging impacts SEO.
SEO stands for search engine optimization. In a nutshell it means actions you take on your site to make it appear higher in search results. For example, if your business sells pens, then you will obviously want your website to be found when a person searches for “pens for sale.” The steps and actions you take to make your website appear as high as possible in the search results for “pens for sale” is search engine optimization, or SEO for short.
Provide clean URLs.
Avoid using long drawn out URLS. The search engines look at a website’s URL in order to understand and index a page. Create easy URLs that contain keywords related to your website. This will help your website rank higher for those particular keywords.
If you offer e-Commerce, ordering should be a breeze.
If your online ordering process is like filling out a long questionnaire, it’s time to cut back. According to experts, less steps to checkout mean more sales. If you desire to know your visitor’s industry or company revenue, there are other ways of going about it. When it comes to ordering, you should not give your customers any room to change their mind. All you need is:
• Order forms that don’t require customers to start from scratch if they make an error.
• The option for customers to save their log-in, payment, and shipping information.
Website headlines should be well optimized.
Make sure your headlines include keywords you want the page optimized for. When you add the right keywords to the first line of text, you have a better chance that Google will show your page for those queries.
Even though it is impossible to predict whether or not Google’s +1 button will have a positive impact on SEO and search results, Google has dropped a few hints over the past few weeks. Have you noticed Google has placed special emphasis on content that’s being “Tweeted” on Twitter and “Liked” on Facebook? It doesn’t take a psychic to tell whether or not Google’s +1 button will have a major effect on SEO in the near future.
Information is the fuel of business in this post-modern world and business owners are learning to depend more and more on Google’s extensive search tools to help them find the information they need. However, if you don’t know a function or service is available, you can hardly make good use of it. As this post (and this link) will show you, Google’s search functionality goes way beyond the basic search bar.
Google breaks its Search Features Help page down into categories:
- Everyday Essentials
- Reference Tools
- Choosing Keywords
- Local Search
- Health Search
- Trip Planning
- Query Refinements
- Search by Number
Some of these are naturally more useful to business people than others (I suppose some would argue that finding Sports Scores is business-related…), so here is a list of 13 Google Search Functions That Will Change Your Life! (or at least be useful).
Anytime Bail Bonding, Inc.
Search Engine Optimazation
Search Engine Optimization (SEO) is the process of making strategic modifications to a website in order to improve where it appears in search results on sites like Google and Bing. Through SEO we target specific keywords to make websites appear higher on the search results page, thus increasing the chances of someone visiting the site.
With locations in twelve markets, and a customer base that is increasingly looking to search engines using mobile devices, Anytime Bail Bonding sought to take ownership of the online market by implementing a professional Search Engine Optimization campaign to increase their online visibility.
I am always interested in finding new ways to make money and grow my business. Powerserve took time to understand my unique circumstances and tailored a strategy that got results.
Scott Hall, President
Through ongoing analysis, Powerserve discovered unique Search Engine Optimization opportunities for the AnytimeBail.com website.
We developed a custom SEO strategy that included modifications to site architecture, utilization of on-page attributes, and professionally written page copy. This provided more page-level relevance and authority, and gave AnytimeBail.com a competitive advantage in its markets.
You may remember the blog article we posted, “Not Your Typical Lawyer Site,” which profiled Smith & Smith Attorneys, a family law practice in Augusta, Georgia. The ladies at Smith & Smith came back to Powerserve with a new goal; they wanted to take the new site to the next level and start driving some organic web traffic to it. Powerserve recommended a locally targeted search engine optimization campaign.
Zeroing in on a local search engine market can be extremely cost effective as compared to a national or global campaign. (National or global campaigns can run into the hundreds of thousands of dollars depending on the competitive landscape of the targeted key words and phrases). It can also produce very quick results, sometimes taking just a couple of weeks (although, there are no guarantees)! And often times local businesses will find that their competitors are pretty easy to beat in the rankings because their sites may not even be standards compliant, much less search engine optimized.
Our initial analysis of SmithandSmithAttorneysAugusta.com confirmed our suspicion—that the site seemed to be buried in the website rankings by a lot of other sites that, frankly, were winning the search engine game only because no one else was playing. Our first clue was the abundance of directories—not competitors’ websites—that were scoring above Smith & Smith in the rankings; these sites typically score well due to the abundance of semi-relevant content they aggregate. They can also be unseated in their search engine rankings by developing highly relevant content and by using some key SEO techniques.
The end result? SmithandSmithAttorneysAugusta.com jumped from page 6 of the Google search results to the second position on page 1! So anybody who searches the web for family law practices in Augusta, Georgia should arrive at the Smith & Smith Attorney’s website straight away, which also means that their phones are ringing a lot more!