When it comes to re-branding your company it’s important to consider how to communicate the overall brand strategy to your customers. Consider these helpful tips to make sure your new brand doesn’t confuse your customers. Continue reading
When we are asked to design a logo for a new business or update an existing business’s logo, customers often want to see numerous logo choices. The truth is, designing an excessive number of logos results in a lesser quality product. Think of it this way: you could buy six pairs of really cheap pants that don’t make it more than a few times through the wash or you could spend a little more on one really nice pair of pants that lasts for years. When it comes to logo design it needs to last. Continue reading
How consumers view your brand is vital to your company’s success. Is your company sending a concise message? Many of our clients find their brands running in multiple directions when they could be more valuable if presented as a single, unified brand. On the other hand, others might offer more value when their unique services are allowed to stand alone. Continue reading
Use These Important SEO Tips to Give Your Website a Boost…
Whether you have a new or existing website, a well designed website is only one aspect of owning a success website. You will also need to make sure your website’s content will actually be found within the search engines by your target audience. Here are a few SEO tips to help improve your web presence and gain more customers…
This week we look at how to get the most from your blog, Downtown Augusta gets a new vintage and thrift store, and Powerserve launches a new ecommerce site!
At some point every company needs to think about developing a logo, whether it be a simple type treatment or an iconic graphic. Before starting work on your logo, you should ask yourself, “What problems will a logo solve? How will a logo help my business?”
The truth is, a logo alone won’t help your business. What will help your business is establishing a strong brand identity, which a professional logo will be a major part of.