Ask 10 companies who they are speaking to with their social media campaigns and you’re sure to receive 10 different answers. Every company has not only a different client base, but also a different target social media audience.
SEO stands for search engine optimization. In a nutshell it means actions you take on your site to make it appear higher in search results. For example, if your business sells pens, then you will obviously want your website to be found when a person searches for “pens for sale.” The steps and actions you take to make your website appear as high as possible in the search results for “pens for sale” is search engine optimization, or SEO for short.
On March 30 Facebook will convert all pages to the new Timeline design. This design change will not only affect the layout of your Facebook page, but also some of the functionality you’ve probably used to grow your online community.
In the upcoming week we’ll review these changes in detail and explain what they mean for your business’ Facebook page. We’ll detail the ins and outs of these changes and how to best utilize them to continue to grow your online community on Facebook.
We’ll start with a few important keywords you’ll hear repeated so you will understand what we’re reffering to.
It’s an age old adage in real estate that the three most important factors for success are “location, location, location”. Well, it seems that may be the most important factor for mobile searches also. A new study released by AT&T Interactive and Nielsen conducted in March 2011 indicates that location is a key part of the mobile experience, that an incredible 43% of local mobile searchers actually walk through the door of the establishment, and upwards of 22% made a purchase. That is a significant number to consider.
If you’re waiting for Santa to bring your business a mobile web presence you’re going to miss out on a significant number of holiday sales that will be transacted on mobile devices. Black Friday sales were up 26% this year over last and mobile shoppers represented 17% of those sales. Is there any reason to think that trend won’t continue through the holiday season and into the new year? We don’t think so, either.
Take a look at a few more interesting statistics while you snack on your milk and cookies:
- 10.8 – The percentage of people who used a mobile device to access a retailer’s site on Cyber Monday (up from 3.9% last year).
- 43 – The percentage of mobile users who have downloaded a retail app to make their shopping easier.
- 52 – The percentage of mobile users who will use their smartphone to research products, redeem coupons, and make purchases.
- 65 – The percentage of mobile users who said they used their mobile device to FIND A STORE so they could make an in-store purchase.
- 80 – The percentage of mobile users who immediately QUIT SHOPPING because of a poorly working mobile site.
- 100 – The percentage of mobiles sales you’re going to miss if you don’t have a web presence at all.
Arguably, the Godfather movies are the greatest films ever made, begetting some great “wise guy” proverbs. And since I’m one of those guys who could communicate entirely in movie quotes and being a “web-wise guy” to boot, I wondered how Don Corleone might run the online “family business.” Here’s some memorable Godfather wisdom – and nobody even has to get whacked!
“I’ll make him an offer he can’t refuse.” Studies show that it takes less than a second for visitors to pass judgment on you based on your website. Impress them immediately before the Back button becomes public enemy number one.
“It’s business, not personal.” If that’s your website’s vibe, remember: People make decisions intellectually, but they buy emotionally. It’s always personal; touch something sensitive.
Can you imagine living in a world filled with great and terrible beasts like the dinosaurs? What a world it must have been! I’m guessing that movies like Jurassic Park don’t even come close to depicting these awe-inspiring reptiles! If you’ve ever stood before the intimidating skeleton of a T-Rex in a museum, or a colossal Brachiosaurus, you might have gazed up at it wondering what that amazing animal must have been like in real life. You might have also wondered, Just how did such mighty creatures become extinct? You might be closer to the real answer than you think.
I try to live my life on the healthier side. It’s funny; I’m convinced that we spend millions of dollars on fitness gimmicks only to discover time after time that the Holy Grail of healthy living is in fact… diet and exercise! Bummer. But doesn’t everything work that way? Aren’t we endlessly in search of that one secret ingredient promising us the fat-free, sugar-free, full-flavored business we’ve always wanted – one that makes customers descend on us like wave upon wave of demented dieters on a taco wagon? But alas, just when we were finally resigned to the painful truth that success is measured by how much good ol’ fashion work we were willing to put into it, along came the Internet, which changed everything!
With all due respect to Monty Python’s hilarious skit, as well as that most-favored canned meat that Hawaiians seem to love so much more than the rest of us, SPAM is basically any email or message you receive that you didn’t ask for and don’t want. As much people hate it, most SPAM is fairly innocuous, merely wanting to sell you something that may or may not make you richer, better looking, or otherwise more attractive to either or both genders. It can easily be relegated to the trash bin, assuming your SPAM filter didn’t already catch it and put it there before you even looked at it. Most SPAM filters are getting pretty good at that and, while it does waste a lot of time, it doesn’t usually cost you more than the time wasted to deal with it.
It just makes sense if you think about it, but a new survey published by Harris Interactive validates the fact that Search is how most people look for business information online. Almost 60% of respondents said that search engines were the first place they went to research local businesses. For those under 35 years of age, that number jumped to a whopping 83%. Only 8% said they go to the merchant’s site first, preferring instead to find the information from a neutral source.
When the question switched from desktops to mobile devices, the results changed a bit. The study showed that 17% “base their decision” on search engine results when researching local businesses and restaurants and another 15% rely on sites that publish customer reviews, such as Citysearch, Yahoo Local, Merchant Circle, or Yelp!. Similarly, only 8% use the actual merchant websites as qualitative.
So what does all this mean to you?
Even though it is impossible to predict whether or not Google’s +1 button will have a positive impact on SEO and search results, Google has dropped a few hints over the past few weeks. Have you noticed Google has placed special emphasis on content that’s being “Tweeted” on Twitter and “Liked” on Facebook? It doesn’t take a psychic to tell whether or not Google’s +1 button will have a major effect on SEO in the near future.