SEO stands for search engine optimization. In a nutshell it means actions you take on your site to make it appear higher in search results. For example, if your business sells pens, then you will obviously want your website to be found when a person searches for “pens for sale.” The steps and actions you take to make your website appear as high as possible in the search results for “pens for sale” is search engine optimization, or SEO for short.
Once your company has determined the most successful content marketing and social media campaign, you’ll need to put those great ideas into real-time action. As the old saying goes, it’s easier said than done. How can you transition your content marketing ideas to the Web? What platforms should you be using to increase your social media campaign’s ROI?
This article will explore the specific steps involved in developing your most successful content marketing and social media campaign:
Identify Your Best Platforms
In the world of social media, there are literally hundreds of platforms you can use for your content marketing campaign. With so many Web 2.0 sites jostling for your time and attention, how can you know which one is the right one for your company?
First, you’ll need to identify if your company wants to engage in content marketing on specific niche social media sites, or on general sites. Additionally, you’ll need to eliminate the Web 2.0 sites that won’t allow you to maximize your social media campaign. For example, LinkedIn Marketing is a great platform for individuals looking to connect in their respective industry, but it might not be a great tool for companies looking to market content to the average customer. No matter which social media platforms you identify and use, be sure that your company has a Facebook account, a Twitter profile and a blog, as these are the most popular – and consumer-trusted – social media platforms online today.
Develop Your Best Team Possible
Once you’ve identified which social media platforms you’ll be using for your content marketing, you’ll need to find talented professionals who can help your campaign come to life. Your readers want to feel as though they’re communicating with real representatives of your company – and that’s where your team comes into play. A dedicated content marketing team can post regular updates, respond to reader comments and garner the kind of client feedback that can help your company improve its products and services.
Defining what kind of content you’ll be offering your readers is crucial to the online success of your business. However, once you’ve defined what you consider to be content marketing success, how will you ensure that you get there?
That’s where content marketing design comes into play. Content design is simply another way of determining what your overall content strategy will be, the types of content you’ll offer your readers, and what kinds of resources you’ll need to achieve your content marketing goals.
With that in mind, let’s take a closer look at designing the ins and outs of your content marketing strategy.
Developing A Content Strategy
Before you can develop content to offer your readers, you must first be able to identify how that content will fulfill their needs. In other words, to devise a strong content strategy, you’ll have to understand their fears, frustrations, hopes, and needs.
Monetizing Your Campaign
Once you’ve identified the fears and needs of your audience, you’ll need to decide how you can transform your content marketing strategies so that they bring in real-time income. Monetizing your social media and content marketing campaign means you’ll need to bridge the gap between offering free content to your readers and encouraging them with a strong call-to-action. For example, will you place a link on your social media account to your product’s landing page? Will your blogs be embedded with an affiliate link? These are all steps you can take to monetize your social media and content marketing campaigns.
Developing a Marketing Timeframe
An important part of developing your content marketing and social media campaigns is to identify how often you’ll be interacting with your readers. How often will you post updates? When will you post updates? Based on this editorial calendar – and the reactions of your readers – you’ll be able to determine which posts are more successful at optimizing your content marketing ROI.
Resources and Content Formats
Finally, you’ll need to isolate which content formats (i.e. audio, visual, or textual) will deliver your most successful marketing ROI. Be sure to pinpoint which content formats will require additional resources and how much those resources will cost.
As a leader in your industry, you understand that content marketing offers loyal clients relevant information that pertains to your specific industry. When it comes to delivering that content, nothing disseminates more efficiently than social media platforms.
When providing your clientele base with highly valuable information, how do you ensure that your content marketing efforts match your business goals and objectives, all while forming genuine connections with your targeted audience?
The key to successful content marketing is to define your company’s goals and objectives before building your social media strategy.
Not sure what we mean here? Don’t worry – this article will examine why defining your company’s goals and objectives is key to successful content marketing.
What are your company’s needs?
Before you start using social media platforms to pass on highly relevant content, it’s important to understand your company’s overall objectives and missions. For example, if you’re a Fortune 500 company that offers investment advice, what are your main goals? Do you want to expand your clientele base? Do you want to attract more high-value clients? Do you want to increase brand awareness?
Understanding your own needs before focusing on that of your readers will help you not only use the right marketing platforms for your business, it will also help you develop the kind of genuine content your readers will be thrilled to get their hands on.
Look at your current online presence.
Content marketing and online marketing go hand-in-hand; therefore, to deliver the kind of content your readers expect, you need to assess your own online marketing efforts. To accomplish this, you must look at this from three different angles:
• Look at your current online marketing efforts;
• Review your current social media uses;
• Research how you’re using your company’s website.
With this online research, you’ll begin to understand what kind of information your readers are looking for – and if your company can deliver. Additionally, it will give you a better idea of where your content marketing needs to go to be considered successful.
By defining your own content marketing goals and objectives, you can provide the kind of highly engaging and relevant information that will transform readers into loyal clients.
Decision Theory is a diverse subject that attempts to research, analyze, and sometimes predict what decisions people will make when presented with certain choices. The simpler the choices are, the easier the decision is to make (and predict). Would you rather have $100 or a sharp stick in your arm? Not exactly hard to predict. Would you let me poke you in the arm with a sharp stick if I give you $100? Not quite as easy to predict.
If there are a variety of choices and they are equally desirable, the decision becomes more difficult to predict simply because the decision is based more on personal preference. Will your customer choose a blue one or a red one? It depends on what they prefer (although in the Western world, blue is generally a more popular color than red).
As a retailer, you want to be sure you offer enough variety to satisfy a broad spectrum of customers. However, the way you PRESENT that variety is critical because, when presented with too many choices, your customer may suffer what is known as The Paradox of Choice, a concept studied by psychologist Barry Schwartz in his 2004 book “The Paradox of Choice: Why More Is Less”. What happens is that, when too many choices are presented at the same time, a customer may become unable to make any choice at all. This could be from what is known as “analysis paralysis” in which they are constantly comparing, trying to figure out the best choice, or it could be simply that they are overwhelmed by the amount of input and cannot choose.
How does this relate to you and your website?
Let’s face it, in today’s competitive business world an entrepreneur can’t afford not to include content marketing as part of their marketing strategy. Unlike traditional marketing techniques (e.g. magazine ads, billboard ads, TV infomercials, telemarketing, etc.) content marketing has the potential to reach tens of thousands and even millions of potential consumers.
What is Content Marketing?
Content marketing is the technique of creating and distributing high-quality, relevant and valuable information to attract and engage a particular target audience; this is with the purpose of generating profitable customer action.
Rather than ‘selling’ your products or services, you’re actually delivering valuable information your consumer is searching for online. Content marketing helps your consumers become more educated about your products and services. As a result, the consumer rewards you with their business and their loyalty.
According to statistics taken by Roper Public Affairs, 80 percent of buyers prefer to get company information in the form of articles instead of traditional advertisements. Seventy percent say content marketing gives them a sense of closeness to a company. Sixty percent say content marketing helps them to make wiser buying decisions compared to traditional marketing mediums.
Who uses Content Marketing? Continue reading
If you are still getting used to the features in Google+, you are certainly not alone. Everyone is in the same boat. Here are a few basic features to consider when using Google+:
There are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect.
At Powerserve, we combine creative design with custom programming. Because these are two sometimes opposing forces, it can be tricky explaining the extent of our abilities with these great assets. To serve as an example, we’ve recently launched totalforce.com, a website that sells custom made guidons for the military.
We’ve seen it hundreds of times. Companies want to create a blog and engage their customers, so they spend untold amounts of time and money working on a killer design, an exhaustive marketing strategy, and attending dozens of webinars on how to blog efficiently — but they never actually get around to the blogging part. It reminds me of the movie Van Wilder. He was so scared to graduate from college and move on to the next step that he just continued going to school. The big secret to blogging is you need to convert from learning and studying to doing and applying.
Here are three of the most common reasons we’ve heard for not blogging and why they don’t hold water.