It’s an age old adage in real estate that the three most important factors for success are “location, location, location”. Well, it seems that may be the most important factor for mobile searches also. A new study released by AT&T Interactive and Nielsen conducted in March 2011 indicates that location is a key part of the mobile experience, that an incredible 43% of local mobile searchers actually walk through the door of the establishment, and upwards of 22% made a purchase. That is a significant number to consider.
Arguably, the Godfather movies are the greatest films ever made, begetting some great “wise guy” proverbs. And since I’m one of those guys who could communicate entirely in movie quotes and being a “web-wise guy” to boot, I wondered how Don Corleone might run the online “family business.” Here’s some memorable Godfather wisdom – and nobody even has to get whacked!
“I’ll make him an offer he can’t refuse.” Studies show that it takes less than a second for visitors to pass judgment on you based on your website. Impress them immediately before the Back button becomes public enemy number one.
“It’s business, not personal.” If that’s your website’s vibe, remember: People make decisions intellectually, but they buy emotionally. It’s always personal; touch something sensitive.
The approach of the 2011 Christmas Season will no doubt bring an increase in online shopping. Business Insider announced that predictions for online purchases on Black Friday alone top 800 Million Dollars, a 24% increase over 2010. This is good news for retailers and a major convenience for shoppers who can search and compare prices on items from numerous vendors and make purchases without having to fight the crowds or stand in lines.
If you plan to do any of your shopping online, you should be aware that there are also those who are planning to attack you if you give them the chance. Just as you need to be cautious of strangers and dark places when shopping at the mall, you also need to be wary when you’re shopping while sitting in front of your computer. However, you don’t have to be afraid if you know you are protected.
How can you be attacked?
- Your computer could be vulnerable to attack. If you have not taken steps to protect your computer from viruses, malware, and other kinds of malicious code, attackers could gain access to your computer and all the information in it.
- Phishing sites and email messages – “Phishing” is a type of attack called “social engineering” whereby you are tricked into giving up personal information. Once you do, you lay yourself open to criminals and thieves who will plunder and pillage your personal assets.
- Purchasing from insecure websites – If you shop on a website that does not use encryption, an attacker could intercept your personal information while in transit.
So what can you do to protect yourself?
There are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect.
After a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site. The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele. Your website can be a great place to start when looking at refreshing your image.
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As small business owners we’re all looking to save money wherever we can. The savings can really pile up when you start looking at free or cheap versions of the productivity tools we all need every day. Hence our super helpful list of Cool Tools for Small Businesses (that are Free or Cheap) that we featured on the Buzz on Biz radio show!
I recently watched an episode of Gary Vaynerchuk’s Daily Grape and wanted to try one of the wines he reviewed. I went to a local wine shop and looked around, but had no luck finding it. When I asked the salesperson, she told me, and I quote, “Sorry dude, we don’t have that.” She then looked back down at the papers she had in her hand and walked away. She didn’t offer to help me find something similar. She didn’t ask about the wine I wanted to suggest something along the same lines. She didn’t even offer to order it for me. She did nothing and I was left to fend for myself in the middle of the store. Surrounded by wines I didn’t know and with no discernible direction to go, I left.
Is your website treating your customers the same way?
It may be and you may not even realize it.
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option.Continue Reading »
On May 26th we took part in AAF Augusta’s State of Advertising panel discussion. We were invited to briefly discuss what social media is and who should use it. We presented a short overview of how social media fits into a balanced marketing plan and how research and leg work must be done before starting to make sure your audience uses social media and find which networks they belong to. During the questions portion of the discussion I was asked “Should a seasonal business use social media?” My first thought was, “Yes, and as soon as possible!” Here’s why.
We’re excited to announce that on March 1, 2008, PowerServe completed its acquisition of the web hosting and web design clients of 7th Street Media. These customers will join over 250 satisfied customers that receive timely support, award-winning graphic design and superior technology solutions from a provider that’s served the Augusta area for 10 years.
What does this change mean to 7th Street customers?
- Better Support – Support requests made during regular business hours are typically taken care of within 24 hours of receipt.
- Better Service – We’re locally owned and dedicated to taking care of our customers. All of our associates are available via phone or email to take care of your needs.
- Better Solutions – PowerServe offers a wide variety of technology solutions – from e-commerce storefronts, content management solutions, real estate solutions and more.
We’re committed to making this handover go as smoothly as possible. There will be no interruptions in service. Email and Hosting accounts will remain the same. Should you have any questions, comments or concerns regarding these changes, don’t hesitate to contact your new Account Manager, Dylan Bredengerd, at (706) 826-1506 ext. 122 or via email at email@example.com.Welcome to PowerServe!