It just makes sense if you think about it, but a new survey published by Harris Interactive validates the fact that Search is how most people look for business information online. Almost 60% of respondents said that search engines were the first place they went to research local businesses. For those under 35 years of age, that number jumped to a whopping 83%. Only 8% said they go to the merchant’s site first, preferring instead to find the information from a neutral source.
When the question switched from desktops to mobile devices, the results changed a bit. The study showed that 17% “base their decision” on search engine results when researching local businesses and restaurants and another 15% rely on sites that publish customer reviews, such as Citysearch, Yahoo Local, Merchant Circle, or Yelp!. Similarly, only 8% use the actual merchant websites as qualitative.
Who is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.
Ever had an awesome idea for blog post, but when you began to write it you started questioning if the idea was good enough? I’m a firm believer that in brainstorming there are no bad ideas; however, not every idea is appropriate or worthy of a blog post. Some ideas should never make it out of the idea phase, but before you trash a draft or scratch through an idea, run it through the following tests to make sure you’re not throwing away what may be a perfect idea.