Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading
At some point every company needs to think about developing a logo, whether it be a simple type treatment or an iconic graphic. Before starting work on your logo, you should ask yourself, “What problems will a logo solve? How will a logo help my business?”
The truth is, a logo alone won’t help your business. What will help your business is establishing a strong brand identity, which a professional logo will be a major part of.
Who is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.
When saving images for the web there are a variety of format options available. Although all will ultimately work and display in a browser, each has their own strengths and weaknesses that you should take into consideration when deciding which format works best for you.
Do you sell products directly to customers on your website? Did a professional photographer take the product photos? If not, you may be losing out on sales. Here’s why.
Keeping your website up to date can be very time consuming; however, there are a number of small, quick updates that you can do to improve your website right now!
I’m a sucker for the details. On websites I want to make sure all the t’s are crossed and all the meta tags are in place. However, beyond HTML validation and browser testing, a detail that frequently gets overlooked is the Favicon. It’s a small detail that can be the attention grabber that pulls eyes to your site instead of your competitors.
You may think I’m being melodramatic when I say this 16×16 pixel image can make your site stand out, but I’m a firm believer in them. If a visitor opens tabs for you and 4 of your competitors and beside only one of them is a custom icon, which do you think they’ll be drawn to first?