Arguably, the Godfather movies are the greatest films ever made, begetting some great “wise guy” proverbs. And since I’m one of those guys who could communicate entirely in movie quotes and being a “web-wise guy” to boot, I wondered how Don Corleone might run the online “family business.” Here’s some memorable Godfather wisdom – and nobody even has to get whacked!
“I’ll make him an offer he can’t refuse.” Studies show that it takes less than a second for visitors to pass judgment on you based on your website. Impress them immediately before the Back button becomes public enemy number one.
“It’s business, not personal.” If that’s your website’s vibe, remember: People make decisions intellectually, but they buy emotionally. It’s always personal; touch something sensitive.
Can you imagine living in a world filled with great and terrible beasts like the dinosaurs? What a world it must have been! I’m guessing that movies like Jurassic Park don’t even come close to depicting these awe-inspiring reptiles! If you’ve ever stood before the intimidating skeleton of a T-Rex in a museum, or a colossal Brachiosaurus, you might have gazed up at it wondering what that amazing animal must have been like in real life. You might have also wondered, Just how did such mighty creatures become extinct? You might be closer to the real answer than you think.
As small business owners we’re all looking to save money wherever we can. The savings can really pile up when you start looking at free or cheap versions of the productivity tools we all need every day. Hence our super helpful list of Cool Tools for Small Businesses (that are Free or Cheap) that we featured on the Buzz on Biz radio show!
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading →
At Powerserve, we combine creative design with custom programming. Because these are two sometimes opposing forces, it can be tricky explaining the extent of our abilities with these great assets. To serve as an example, we’ve recently launched totalforce.com, a website that sells custom made guidons for the military.
I’m a sucker for the details. On websites I want to make sure all the t’s are crossed and all the meta tags are in place. However, beyond HTML validation and browser testing, a detail that frequently gets overlooked is the Favicon. It’s a small detail that can be the attention grabber that pulls eyes to your site instead of your competitors.
You may think I’m being melodramatic when I say this 16×16 pixel image can make your site stand out, but I’m a firm believer in them. If a visitor opens tabs for you and 4 of your competitors and beside only one of them is a custom icon, which do you think they’ll be drawn to first?