We’ve seen it hundreds of times. Companies want to create a blog and engage their customers, so they spend untold amounts of time and money working on a killer design, an exhaustive marketing strategy, and attending dozens of webinars on how to blog efficiently — but they never actually get around to the blogging part. It reminds me of the movie Van Wilder. He was so scared to graduate from college and move on to the next step that he just continued going to school. The big secret to blogging is you need to convert from learning and studying to doing and applying.
Here are three of the most common reasons we’ve heard for not blogging and why they don’t hold water.
As Weird Al began to put the finishing touches on his new album, he knew he needed one more “big idea” to be the first single. Eventually he wrote and recorded a parody of Lady Gaga’s Born This Way titled Perform This Way, but upon hearing the track Lady Gaga revoked her permission to include the song on the album. Weird Al then took to the Internet to tell the story. He used his blog, YouTube, and Twitter, to spread the disappointing news to fans who took it viral and changed everything.
A couple of our designers have recently released some themes for WordPress, an open-source blogging platform.
Effercio Blue – A two-column theme for WordPress. Support WordPress tags, dynamic sidebar and widgets, and includes custom link and archive page styles. Future plans for this theme include adding additional color variations. (Demo)
fu Punk – A punk rock, bad attitude WordPress theme. The primary colors are red and gray with some white mixed in for good measure. The template uses a right sidebar to display your feed, categories, pages, and links. The layout incorporates numerous odd curves and shapes that give the template a weird yet organized feel. fu Punk screams defiance and has attitude to spare.
Grape Mint – A clean two column theme with a right sidebar. The primary colors used are Purple and Green.The sidebar displays the search bar, index of pages and has a separate area for post categories.
Gray Day – A two column theme with a right sidebar. The primary colors utilized are Gray and Blue. The top area is prepared for you to show off a few social sites and is prepared for you to use the WP Audioscrobbler plugin for last.fm stats.
Push Pin – A clean and classy WordPress Theme. It has a right sidebar with a top header bar. The green header bar contains your site’s name, your page links, plus an email link. The splash image area contains your website slogan. The primary colors are green and blue with green representing the links and blue representing the headers.
Work is underway on several additional themes as well. As they become available, we’ll announce them here on the site.
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