What is Local SEO?

Local SEO is the optimization process for the local results in search engines. It might seem trivial, but it could make a difference in people finding your website quickly!

It is important for your website to appear in Google Maps because you want people to quickly find your contact information. Your business name and location may be popular, but the phone number may not. If your website is set up well, this location data can easily be found by search engines. Even more important, when users search general terms, like augusta website design, your business can come up in the first page of results for local searches.

Okay, so what do I need to do?

1. Sign up your business and its physical address in search engines, like Google and Bing.

2. For onpage SEO, make sure to mention your business address on your website. This may seem silly, because almost all addresses are on the ‘Contact’ page of any site, but what about the header or footer? Just a suggestion.

3. Acquire local reviews. Local reviews have a direct impact on local search rankings, so time spent getting them isn’t wasted.

4. Check out the localseochecklist.org.

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